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Oct 24, 2008

Start a business OF EDUCATION

Many complained that to open a business opportunity is not there. This is a classic complaint that can not be with us again. Indeed, to start a business we can do with a variety of ways, one with the education that we have.
Jerry Yang and David Filo, the founders of Yahoo start a business with education. They are students from Stanford University. Yahoo started from the back parking lots is now growing rapidly. Jerry Yang and David Filo started the business from small and simple. Jerry Yang describes the discovery that Yahoo is "an accident" when he and Filo complete. Filo and that this launch Yahoo when they sit in the universities, before they complete studies. They start doing business with the listing several web sites that they like and write some software that allows a website to get other web sites that will be placed on a web portal called. At the time established in 1994, named Terry's Guide To The World Wide Web. When they know that their sites visited by people from 90 countries, spontaneously say "Yahoo" and finally the words that are used to name their company. In 1999, Yahoo reach star status. Net income in quadruplicate fourth quarter of 57.6 million dollars, while revenue jump from 91 million dollars into 201 million dollars. Now, Yahoo is the best portal in 2002

A profitable business

Value is the guidelines to act or behave that comes from within, in the form of the principles of how to live and make decisions.

Value, the first time are introduced by their parents in infancy and then added by teachers, religious belief, of association and the environment. Spiritual values, when this is the foundation of individual behavior is very important. Why it is important to know the value of an individual? Although this does not have a direct impact on behavior, values with a strong influence attitudes one. So the knowledge of the value system of an individual can give insight into the attitudes-attitudes.

With edge-known that the value of different people, managers can use the Rokeach Values Survey, the share value into two groups, namely the value of the instrument and the value of goals that can be used to assess the potential employee and whether the set of values they segaris with the dominant values of organization. Performance and satisfaction an employee will most likely be more very important, imagery, clack , and freedom will most likely be poor value conformity with an organization that organize the compliance of its employees. The manager will be more likely , with a positive rate, and distributing benefits to employees in accordance with the organization, and employees will be more likely event if they perceive that they are appropriate. This is the defense of the management strive for the selection of new employees to find candidates who not only have the ability, experience and motivation, but also a system of values appropriate (compatible) with the value system of organization.

The manager should be interested in the attitudes employees because of their attitude to provide warning of potential problems and because attitudes affect behavior. employe pride in and commitment to, for example, have come out and the level of absenteeism is lower. If managers want to stop the application and decreased attendance - especially among their employees productive - they will want to do things that will generate a positive working attitude, so write Stephen Robbins in organizational Behavior.

The company is guided by the value of proven success in the long term. Grameen Bank is a company that values with the vision of the world without poverty. Grameen Bank founded by Muhammad Yunus has only one purpose, namely to distribute credit for the poor in Bangladesh.

Values that put Muhammad Yunus to the employee or the staff to make Grameen Bank grew rapidly. First groups to help mothers are poor bamboo craftsman, has now helped 46,000 villages in Bangladesh. Moreover, if the business is guided by the value of worship to God, then the business will gain the most. "God loves those who easily in the sale, purchase, repayment and billing. He who gives to the people of the suspension of the (to pay the debt) or lead to, then God will the light. Whoever receives the purchase back from those who deplore purchase, cancel, Allah (remove) admitted on the Day of Resurrection. "Heat dawn

Strategy To Failure

Anthony Robbins in the book Unlimited Power, said that most people in our culture be programmed to be afraid to fail. Actually, we all want something but never get another. We all have failed the test, suffering in love that makes the frustration is not successful, business plan, which then failed. The results of the word "that successful people, they do not see failure. They do not believe in failure. That did not count them.
People always get a successful outcome. Success super-success of our culture is not who does not fail, but people who know that they try something and do not get what they want, they get a learning experience. They use what they have learned and try something different course. They take new actions and produce new results. Abraham Lincoln is not the most experienced failure of at least 11 before becoming president. Asa Candler buyer the right packaging of Coca-Cola had failed to market the drink in the soda factory in 1899. Steve Jobs did not license the Macintosh operating system to other parties into the operating system fails to control the world, which is now held by Microsoft, Steve Jobs even had its own didepak from Apple. Akio Morita of Sony had also failed because they did not like the Betamax video better than VHS made Matshushita. video is VHS, because Matshushita would license the technology to other parties. Warren Bennis from Xerox had failed because they decided not to sell the PC, Xerox has the technology better than the other. Henry Ford failed in producing and marketing the ships and aircraft compared with producing and marketing the car. Soichiro Honda that is known about other people's success is only 1% of the failing 99% of people who are not known.
One of the assets useful today than yesterday is the experience of the day. People who fear will fail to behave is not something that may not be effective. This prevents them from taking action that can actually ensure the achievement of their desire. People who believe in the almost guaranteed failure is unavoidable presence. Failure is something that does not matter by the people who achieve greatness. They are not intended by the failure. They do not invest emotionally-negative emotions to something that is not effective. But surely there is no failure, but the results are not in accordance with what we want

STRATEGY BLUE ocean

Strategies to compete in the competition is very tight can cause "sea of blood" for companies that compete or are put-off. This strategy as Bloody or Red Ocean Strategy. W. Chan Kim and Renee Mauborgne said that the Red Ocean Strategy is no longer effective to create growth and profits in the future. They are proposing a new strategy called the Blue Ocean Strategy. Differences between the Red Ocean Strategy and Blue Ocean Strategy, among others, on to the market, competition, demand, values and strategy.
Red Ocean Strategy considers that to compete it is to compete in the market space that, while the Blue Ocean Strategy, considers that compete is to create market space that is not their. The market is very broad "blue ocean". Because the market is very broad, companies can choose the market as the heart. Red Ocean Strategy to use the concept can grow and benefit with the defeat competitors in the competition. Blue Ocean Strategy by using the concept to create competition that does not exist. Because the competition is not there, then

only company to compete with himself without another company. The company will win the competition unopposed. Red Ocean Strategy exploit the demand that exists limitless. Blue Ocean Strategy to create and capture new demand. Red Ocean Strategy to achieve excellence create value, then the Blue Ocean Strategy to achieve excellence without the need to create value. Red Ocean Strategy unified system with the overall activities of the company by selecting a differentiation strategy or overall cost leadership strategy (the low-cost strategy), while the Blue Ocean Strategy unified system with the overall activities of the company in implementing the strategy and differentiation strategy of leadership in the overall cost of co - same. Blue Ocean Strategy two aspects. First, how to find and develop the blue ocean. To find and develop the blue ocean, with the launch of new industries such as a complete eBay auction conducted on the Internet and do more with the general idustri expand the boundaries created by the red ocean. Second, how and protect the blue ocean.
The competition is killed off and the other (red ocean strategy) should be replaced with or without persaing competition without having to kill (the blue ocean strategy), so the business is to be beautiful. "Therefore, we set (a law) for the Banu Israil, that he who kills one, not because the person is (kill) other people, or because not corrupt in the earth, then as if he has killed all mankind . And anyone who maintain the life of a human being, then as if he has been maintaining all human life ... .. (Al-Maidah paragraph 32).

TIPPING POINT STRATEGY

The success of a company depends on the strategies implemented, but sometimes seemed from the outside strategy from this small. Even things that are sometimes small changes can make a big accidentally. If this happens in the company, the company will be successful in sales. This incident occurred on the Wolverine, the manufacturer of shoes with the Hush Puppies brand. Classic suede shoes with the sole light of raw rubber is made in United States sales decreased sharply, to only 30,000 pairs per year and most of the shops or stalls, a simple outlet in a small town far from the crowd. Wolverine think even the company to stop production.
Suddenly, in late 1994 and early 1995 a miracle happened. In the event the opening of a branch of fashion houses, two executive Hush Puppies, Owen Baxter and Geoffrey Lewis met with a fashion designer from New York who relaxed in the discussion told them that the classic Hush Puppies sudden the hipster in mklub and cafes in the center of the area Manhattan business. "Some shops of goods used in the Village and Soho sells shoes made us. Many of those who attack small shops that,


all positions "said Owen Baxter. "Isaac Mizrahi also wear Hush Puppies" said the fashion designer. For some of the old story, the story of Lewis Baxter and the only joke. For those not reasonable if the shoes are so behind the days suddenly become famous.
Fashion designer John Barlett, the use Hush Puppies in the Spring collection. Then followed, Anna Sui, which is used for the presentation of clothing. Jooel Fitzgerald make balloon and install a seven and a half meters in the form of soft furry dog children, short-legged and long bertelingan a symbol of the Hush Puppies brand. Fitzgerald even install symbols on the roof of the store at Hollywood and clear in its art gallery to be a special boutique Hush Puppies. When it is paint and arrange the shelves, actors Pee-Wee Herman to come and ask a few pairs are provided. "Promotion of mouth to mouth, really powerful" said Joel Fitzgerald.

In 1995, Hush Puppies sold 430,000 pairs of next year and can sell four times in 1997 and sold more of the Hush Puppies ultimately strengthen itself as the apparatus of clothing ngetren youth in the United States. Hush Puppies Cool Street also won the award best from the Council of Fashion Designers in a reception dinner at Lincoln Center and president of the company's board stage with Calvin Klein and Donna Karan to receive the award on the cut Hush Puppies.
sale of Hush Puppies shoes, only turbulence RADIO fraudulent teenagers in the East Village and Soho that only a handful only. IP is, anyone they do not intend promote. They put on shoes is merely just want to appear different. However, somehow is contagious to other teenagers until finally there was the two-mode use commodities to offer them another. These shoes appear on the surface because the accident. Shoes reaches certain point because of the popularity of POSSLQ is said by Malcolm Gladwell reached tipping point. Prayer can change something that is not possible, something that becomes extraordinary. Prayer is followed by a hard business that can make the tipping point

STRATEGY consistency

Consistency means obedience, does not change, congruence between what is said by the act. This strategy relates to build the brand so that the brand in the minds of consumers. Many of us once easy to switch brands, for various reasons. There is baseless because the market changed, so the product is changed juanclaudio eventually changed brands. I observed some High Academy, which changed from a High School High School or a university. Brands often do not ever use again, if it happens it is very easy entry. Almost certainly students decreased, it happened because the consumer mind can not forget the old brand and the brand new. Nevertheless, I also see there are still some who wear the brand ever, so that prospective new students still chose.
The market may be changed, but the brand must not be changed, never even think to change. I must change, perhaps slightly, but essentially the character can not be changed. Universities such as Gadjah Mada University, the University of Indonesia, Bandung Institute of Technology is a brand that has for many years and have never changed. Similarly in the automotive sector, for example, sell BMW car with the ultimate driving machine is more than 30 years, so pulan sell Volvo vehicles with safety also has more than 30 years. The most tempt to change the brand is boredom. This is the flatness in the biggest obstacles, so it tends to create a new brand. BMW also terpancing boredom with this. Finally, make a station car, which is home to a young professional adults, married and have children. The result can specializes, is not successful, even weakened the BMW brand itself in the minds of consumers.
Other stories about the Little Caesars with the "Pizza, Pizza", the purchase price of two pizza with a pizza. Little Caesars brand strength with the "Pizza, Pizza" is able to become America's largest network of pizza. Back again on the flatness of the Little Caesars' Pizza, Pizza "is finally introduce the Little Caesars" Delivery. Delivery "and that can happen is we think, is Little Caesars in sales down to third place, after Pizza Hut and Domino's Pizza. Brand to become worse after the Little Caesars change the size of medium to large sizes, such message by Al Ries and Laura Ries in the book 22 Immutable Laws of Branding.
Thus, build brand can not be only one night or reverse the hands, but must be maintained for many years and even embraced by adherence years without feeling bored and tempted to damage the brand. Besides, we must brands that represent a simple and narrow in the minds of consumers so easy to remember by consumers. Although BMW is handled by three different ad bureau, but still maintain the strategy with the ultimate driving machine for more than 30 years. The strategy is called strategy consistency

THE BEAUTY BUSINESS

Lnnya small companies that can win the competition with large companies more than 50 years is Belbin. Even now there are customers who have been living alone and the call Belbin every week. Belbin family-owned company is similar to Caviston, namely customers to their children and grandchildren.

Belbin do business surely only continue in business from the grandfather, brother and cousin. Belbin because they know the quality of service and attention to the customer. Customers are treated with respect and given the best service without considering the money they spend. Belbin is a specialist shopping customers to send customers home. For customers who use the services of transmission of this can be done through telephone, fax, even through the website of Belbin. Nevertheless, there are also customers who still loves shopping at the store Belbin.
A personal relationship with these customers, which can cause Belbin growing rapidly. Belbin also have customers who regularly that require delivery to the home during office hours because they work full-time and the delivery of services offered Belbin. Different strategies conducted with Belbin shops are some other potential customers to give them the key to the house Belbin. The keys are stored in secure boxes that are stored in the office Belbin.

The personnel delivering the order until the home is often also the owner of the shop can open the lock box and use once they open their home and refrigerator. Often the goods are set in the refrigerator, even throwing rotten vegetables that have been stored in the refrigerator, because the owner was not clean when home office because it is too tired, so that customers feel that conducted by the personnel Belbin. Sometimes the sender when the facts of customers, invited the first drink, chat and take a few minutes set the purchase to be included in the refrigerator. What is the benefit to send home shopping to customers? "Maybe I did not get the benefit. But we will not stop. We are indebted to him, "said Robert Belbin, the owner of the store. Mr. Belbin did not do the special, but that he usually do from the grandfather. Although not be financially profitable, but that is the value of Belbin That customer, so they remain loyal to the Belbin their children and grandchildren. In addition, they also recommend to their children and grandchildren, too. By the way Belbin did not know the difficult economy and the competition is very tight, Belbin pitch in their own way.
Level of trust from our customers to shop Belbin is because Belbin has been developed to treat customers with fair and responsive for many years. While some people said that the difficult situation such as this Fellowship, but Belbin was indeed provide the best example of a small store can compete with the big stores. Indeed, the situation that developed by Belbin is a situation such as the rural community between shop owners and buyers know each other and talk to each other and mutual trust and easy to hold in fresh bid.
Business by the beautiful example of the Prophet Muhammad and friend. One typical is easy in the deal and other like-like with the same communication appalling. Anas narrate that the Prophet never offer a saddle-cloth for drinking vessel and saying, "Who wants to buy a saddle cloth and drinking water jug?" A male menawarnya at one Dirham and the Prophet to ask whether there are people who will pay more expensive. A male with a bid price of the two Dirham and he sells goods in the (Timidzi, Abu Dawud and Ibn Majah).


"God loves those who easily in the sale, purchase, repayment and billing. He who gives to the people of the suspension of the (to pay the debt) or lead to, then God will the light. Whoever receives the purchase back from those who deplore purchase, cancel, Allah (remove) admitted on the Day of Resurrection.

FAILURE MARKETING STRATEGY

Many companies do not realize that marketing has evolved, from the marketing stage as a box of equipment, as a marketing strategy, marketing and marketing services as a culture. Based on history, marketing is seen as a clear function or department in a company which is responsible for product development, conducting a campaign, to determine the price, to determine the place, dealing with retailers and so forth. Sometimes companies throw big cost to from advertising in print media, electronic, Internet and create a large billboards along the roads a very big interest. But after customers that sometimes come with the company perceives no good. No with good and sometimes not satisfy customers who come with a cost that is very large.
"Marketing as a culture is a way of thinking about how to deal with customers how customers think about the company. But not a marketing department, but a state of mind or how to make a business or marketing is a culture that seep into a company "said James G. Barnes.

Customers will say in the company that we feel when their company-oriented marketing. They can identify the companies that seriously wish to create customer satisfaction.
The company should be based on the concept of relationship with the sincere and genuine customers. Many companies have been implementing the marketing relationship, but do not understand or appreciate the relationship that a sincere and genuine. For example, guarantee a certain product is not fully disclosed and clearly to prevent the sale, so customers are likely to have problems with these products and contact the company to get a replacement. Usually, the company replied with a guarantee that the answers are not valid anymore, officials manangani problem that customers are not in place or various other reasons that essentially can not be exchanged. At the time, the customer will be disappointed, frustrated and no longer believe the products and companies. If the company made, the company does not understand the meaning of a single-customer relationship and true. But the company has been marketing its downfall. In the case, if the product is changed so customers will be satisfied and sincere relations and will be remembered by customers, and will survive in the long term, although in the short term the possibility of experiencing losses.
Montgomery Ward Company, one of the companies collapsed because the United States ignore the customers. "Sin to in the retail world in a very competitive, the place where consumers want more options from time to time," said Mark Ingebretsen in the book The Way Company. Meanwhile, competitors Sears Roebuck, is considering competitors, so that the current Sears Roebuck is still successful.

My experience as a customer is not pleasant also treated many times. The old theory says if customers are not satisfied it will deliver to 12 people, whereas if satisfied, the customer will be told 12 people. But if I'm not satisfied, can I just told thousands of people, or vice versa if I will be satisfied also told thousands of people , either through print media, electronic and internet. I usually tell the weakness of the company is to be improved, so I remain a customer. If the company does not want to change these weaknesses, it may be that specializes marketing the company has collapsed, which means that the collapse of marketing strategies.
Companies such as IBM, Sony, Apple and a line of other companies had experienced failure in the field of marketing, but they learn from mistakes, and improve themselves from the company that eventually became permanent respected. Even Apple into a company with growth

Super Team

Bill Gates and Paul Allen of Microsoft starting in 1975. When the company is still small, but have a dream "A computer on every desk in every home, running the Microsoft device." Microsoft created the operating system MS-DOS, and then create a Windows (Windows-window) that are found in almost every home and office. Finally, it is now proven, the Windows operating system to control 80% of the operating system world. To achieve such a dream. Microsoft only smart people and then form a small team of creative for a project in a certain time. Every individual has a role with the appropriate knowledge and skills of each. Each unit in the company to do this job with the pattern of relatively the same, namely to make the team work is relatively small and simultaneously complete the task with success.


Each team working at Microsoft, has the freedom to determine how to best complete the task with creativity that they have. Nevertheless fixed by certain guidelines. Decisions are still a small power head of the small team. The design of the project objectives and activities is always presented to all members to be discussed together. Each team works to how to approach that will be used to complete the project. Proposal and discussed and discussed. The rejected proposal, the team must work to create a new proposal. The succes of Microsoft is not solely because of Bill Gates and Paul Allen, but more work is determined by the team

Learning From Head lice and leaves everything

Everything is an animal that by God in Scripture in the Letter of An-Naml (all). He mentions in the letter that this man take lessons from the life of all. Everything is a group of animals that live in the land, and create a space that burrow terraced houses and a warehouse storing food winter. Orderliness and discipline are all in the kingdom as part of the human need to rest. All also have the ability to collaborate with other animals, is one of the leaf lice.
All types of head lice and leaves have a certain relationship called symbiosis. In symbiosis, different kinds of animals help each other. Head lice are the leaves of small insects that slow moving, living on herbs and eat nectar. These are nectar from the tree stem with a sharp mouths and long-term. When digested, changed into the nectar of sweet honey dew ndisebut. Material is then issued by the lice through organs called kornikula. Honey dew food craze is all red, which can take as much as produced by the leaves of the lice. With keep livestock tick leaves, all have backup always ready.
To protect moisture reserves, is considering all the leaves belong lice. For example, all lice move to the place that many nektar, and the search area when food is becoming too congested, all the lice will move to the region a more loose. Emmet also attacked each trying to eat the insects that leaves the helpless, even if the attacker may be far greater than all themselves. Scientists have not yet certainty when or how the special relationship began. However, with lice and finding all the leaves that have become a fossil, together, proved that the two species of insects have been helping each other at least since 30 million years ago.

All the stories and leaves the helpless, according to Stephen R. Covey called effectiveness, which is the balance between production and production capacity. Production is the result of the , the honey dew. Meanwhile, production capacity is the ability or assets that produce honey dew, the leaves of head lice. All strive to maintain and keep the lice leaves the best, so that leaves the lice embut still produce honey. All the action is effective.
In business, we often seek profits or result in short-term damage to production capacity or physical assets, such as cars, computers, phone, fax, and even our bodies or our environment. We rarely maintain or treat the car, computer, phone and fax. After the assets are damaged, then we realize that the new assets is a key asset. The cost to repair the assets are much more expensive than maintaining the assets regularly. So we have to do things that are not effective.
We also often talk about customer service. We often ignore the people who deal with customers, namely employees. So that we realize little by little after customers leave us. Loyalitasnya to trust and we lost. Thus we usually blame the employee. That action is not effective. If we want our employees treat customers well, then we must also treat our employees like customers. "You can buy someone's hands, but never can buy a heart. Is where the heart is loyal. You can buy , but can not buy them brain. That is where creativity, smart, understand. "Said Stephen R. Covey. To effectively acts it we must learn to think and lice leaves